Customer Service email

I am looking for an email to voice a concern about apple service. I have been a loyal apple product user over the past 5 years and have now been given the same its the policy as any other big company. I went in to add apple care + to my wife's new iphone 5 and it is just past the 30 days, in perfect condition. It was purchased actually 40 days ago at the ATT store, did not realize it had to been done within the 30 days. So even though I have 4 iPhones, 3 ipads, iMac, 13" rMBP, apple tv, apple router etc...... Apple says sorry the rules are the rules.....wow I thought apple was a free thinking company. :mad::mad:

Does anyone know the email address to express my dissatisfaction with the way this was all handled??

Thanks